Selected Articles

Advanced Robotics
If humans aren’t able to take care of the influx of older adults, then perhaps there’s another technological solution.
Weapons of Reason – Ageing issue
WFH in lockdown without ruining your relationship
It’s remarkably similar to being trapped in space…
How to use psychology to get people to answer your emails
Sometimes people just need a nudge in the right direction
There Will Be Blood
The feminine hygiene market has always been remarkably stain-free. Full of wide smiles and white skirts, the marketing didn’t reflect reality. Sanitary towel brand Bodyform needed a way to cut through. The answer was obvious: truth
Contagious cover story, issue 57
Enter the Grey Zone
The cyberwar we’re already in
Weapons of Reason
How Fans Grow
Superfans are a brands best friend
Contagious, issue 58
Startups Can Survive the Pandemic
Entrepreneurs just need the right tools
Wired Magazine Sep/Oct 2020
Playing with Fire
Burger King was adrift, confused and losing to a clown. But the brand has been reignited by a brave, fast-paced marketing strategy that allows the fast-food giant to join culturally relevant conversations in a newsworthy way and sell its sizzle in style
Contagious cover story, issue 56
Google Staff Squirm as Remote Workers Face Pay Cuts
Investigative piece: As more and more people switch to working from home, some are left counting the cost.
Refresh, Resell, Repeat
Keep your Insta fresh without hurting the planet: The resale market is booming and brands on board are getting a boost.
Contagious, issue 57