For this project, the client wanted the least addy advertorial possible. Polestar was part of the piece, not the other way around.
And it paid off, the article saw an average dwell time of 5:35 min, 558% above the publication’s benchmark.
In this two-part advertorial, I explored the festival’s impetus…
…and dissected the challenges due to be discussed at the event
I wrote the script and *starred* in this video about regenerative retail, which required working with a full camera crew.
The illustrations – ie the true star of this project – were commissioned based on my words.
This was a three-part series delving into the importance of life-long learning…
…I interviewed key figures from exciting, companies such as Spotify and Depop…
…and incorporated IRL examples from Trailhead users to cover all bases
I joined the Cannes Lions news team to produce the Creative Effectiveness and Data, Tech and Innovation sections of this report.
I attended sessions, interviewed jurors about their deliberations, interrogated winners on their creative process and studied patterns in the winning work to determine the key trends that emerged throughout the festival and curate them into a multimedia package.
Sophia Epstein 