Category Archives: Uncategorized

How TerraCycle is making recycling sexy | Contagious

The whole world is up in arms about plastic pollution. Here’s how one company is making sustainability aspirational Last year plastic became public enemy number one. This is thanks, in part, to the BBC, David Attenborough and the so-called Blue Planet II Effect. As our head of advisory Patrick Jeffrey pointed out at the end of last year: ‘ShockedContinueContinue reading “How TerraCycle is making recycling sexy | Contagious”

Clearcast’s Iceland decision shouldn’t upset eco-warriors | Contagious

Rang-tan might not make it on TV, but maybe that’s a blessing in disguise Earlier this year, Iceland announced it would remove palm oil from all its own-brand products by April 2019. It was the first big British supermarket to do so and I was (and still am) impressed. Palm oil is in almost everything: bread,ContinueContinue reading “Clearcast’s Iceland decision shouldn’t upset eco-warriors | Contagious”

Gen-Z’s most downloaded App | Contagious

The most downloaded app in the Apple Store in October wasn’t Facebook, YouTube or Instagram, it was TikTok, a short-form lip-syncing app. It might be ‘cringey’ (as the Atlantic has confirmed) but it’s also indicative of a new movement in social communications. TikTok was created by Chinese company ByteDance. You may remember ByteDance as the company that in 2017 acquired longer-formContinueContinue reading “Gen-Z’s most downloaded App | Contagious”

Bloody risky | Contagious

Bodyform broke through unconscious biases with its Blood Normal campaign. Everyone should try it Around this time last year, Bodyform released the first sanitary pad ad in the UK to show real period blood. Some, like us, reacted positively, with words like ‘finally’ and ‘How hasn’t this happened before?’. Others, like @Hu on Twitter (notContinueContinue reading “Bloody risky | Contagious”