The clever campaign that saw Burger King's app win 2 million app downloads specifically from McDonald's customers is analysed by our experts. Source: Burger King Whopper App | Contagious
Campaign of the Week: Myer, Naughty or Nice Baubles | Contagious
Australian department store develops a Christmas bauble to get kids to behave and drive footfall in-store. From Contagious I/O. Source: Campaign of the Week: Myer, Naughty or Nice Baubles | Contagious
Clearcast’s Iceland decision shouldn’t upset eco-warriors | Contagious
Rang-tan might not make it on TV, but maybe that's a blessing in disguise Earlier this year, Iceland announced it would remove palm oil from all its own-brand products by April 2019. It was the first big British supermarket to do so and I was (and still am) impressed. Palm oil is in almost everything: bread,Continue reading "Clearcast’s Iceland decision shouldn’t upset eco-warriors | Contagious"
Gen-Z’s most downloaded App | Contagious
The most downloaded app in the Apple Store in October wasn’t Facebook, YouTube or Instagram, it was TikTok, a short-form lip-syncing app. It might be 'cringey' (as the Atlantic has confirmed) but it's also indicative of a new movement in social communications. TikTok was created by Chinese company ByteDance. You may remember ByteDance as the company that in 2017 acquired longer-formContinue reading "Gen-Z’s most downloaded App | Contagious"
The Fat of the Lab – The Food issue – Weapons of Reason
Whatever your ethical stance on meat, its mass production is environmentally devastating. Could laboratories offering sustainable alternatives be the answer? Source: The Fat of the Lab - The Food issue - Weapons of Reason
Bloody risky | Contagious
Bodyform broke through unconscious biases with its Blood Normal campaign. Everyone should try it Around this time last year, Bodyform released the first sanitary pad ad in the UK to show real period blood. Some, like us, reacted positively, with words like ‘finally’ and ‘How hasn’t this happened before?’. Others, like @Hu on Twitter (notContinue reading "Bloody risky | Contagious"
Campaign of the Week: Mastercard, Business Facelift | Contagious
Financial services brand revamps the storefronts of Polish small businesses. From Contagious I/O. Source: Campaign of the Week: Mastercard, Business Facelift | Contagious
Campaign of the Week: Potato Pay, Ore-Ida | Contagious
French fry brand repositions its products as bribes for parents of fussy eaters Source: Campaign of the Week: Potato Pay, Ore-Ida | Contagious
Channel 4, Together Against Hate | Contagious
UK broadcaster Channel 4 dedicated an entire commercial break to highlighting the online abuse hurled at TV ad actors. From Contagious I/O. Source: Channel 4, Together Against Hate | Contagious
Cannes Interview: Tim Castree, Media president | Contagious
The president of the Media jury at Cannes gives Contagious the low-down on category's big winners Source: Cannes Interview: Tim Castree, Media president | Contagious