YouTube is home to many beauty vloggers, but Michelle Phan is undoubtedly its queen. More than seven million subscribers tune in to the 27-year-old’s video makeup tutorials, which have been viewed over one billion times. And, in the process, Phan has turned her face — and the things she puts on it — into a multi-million-dollar brand.
Source: Building a business on video selfies | WIRED UK
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